Out-of-Home.All in one place.
Find the right screens. Refine your creative. Follow your campaign and see the results. PRISM connects every stage.
One platform. Four stages.
Discover the right screens, refine your creative, follow delivery and measure results.
Plan the media buy.
Compare candidate screens, audiences and estimated delivery before booking.
- Screen shortlist with estimated OTS and plays.
- Audience and context filters.
- Venue comparison by estimated CPM.
Screen map
13 in viewCandidate screens
6 shortlistedVenue types
Review the creative.
Compare attention parameters with a category benchmark while the creative can still be revised.
- Attention score and visual salience.
- Fixation count, dwell time and recall.
- Benchmark values beside each parameter.
Attention parameters
Measured vs category benchmarkMonitor delivery.
Review delivery against the plan and the conditions around the campaign.
- Budget spent against the campaign budget.
- Plays, active panels and delivery against plan.
- Daily weather alongside impression estimates.
Impressions (OTS)
Adjusted vs baselineWeather
04 Mar - 10 MarEvaluate the results.
Compare exposed and control groups, with the sample and uncertainty shown alongside the result.
- Brand uplift and store-visit estimates.
- Exposed and control rates.
- Confidence intervals, sample size and significance.
Brand uplift
Lift in prompted awareness against a control audience unexposed to the campaign.
+9.4%Footfall
Increase in store visits attributed to exposure across active screens and time windows.
+7.8%Measured over
Best publishers
By adjusted OTS
True Stats.
Opportunity to see (OTS) estimates potential exposure. Weather, traffic, roadworks and local events can change the conditions around a screen.
True Stats explores how to incorporate those conditions into campaign reporting.
Contextual estimates are not a count of people who actually looked at an ad.