Your entire campaign.One screen.
Plan the media buy, review the creative, follow delivery and measure the results. PRISM brings the four stages of a digital out-of-home campaign into one workspace.
The same campaign, four times.
One campaign, opened at four points in its life: while it is being planned, while the creative is in review, while it runs, and after it has finished.
Illustrative interface · Sample campaign data
Plan the media buy.
Compare candidate screens, audiences and estimated delivery before booking.
- Screen shortlist with estimated OTS and plays.
- Audience and context filters.
- Venue comparison by estimated CPM.
Screen map
13 in viewCandidate screens
6 shortlistedVenue types
Review the creative.
Compare attention parameters with a category benchmark while the creative can still be revised.
- Attention score and visual salience.
- Fixation count, dwell time and recall.
- Benchmark values beside each parameter.
Attention parameters
Measured vs category benchmarkMonitor delivery.
Review delivery against the plan and the conditions around the campaign.
- Budget spent against the campaign budget.
- Plays, active panels and delivery against plan.
- Daily weather alongside impression estimates.
Impressions (OTS)
Adjusted vs baselineWeather
04 Mar - 10 MarEvaluate the results.
Compare exposed and control groups, with the sample and uncertainty shown alongside the result.
- Brand uplift and store-visit estimates.
- Exposed and control rates.
- Confidence intervals, sample size and significance.
Brand uplift
Lift in prompted awareness against a control audience unexposed to the campaign.
+9.4%Footfall
Increase in store visits attributed to exposure across active screens and time windows.
+7.8%Measured over
Best publishers
By adjusted OTS
True Stats.
Opportunity to see (OTS) estimates potential exposure. Weather, traffic, roadworks and local events can change the conditions around a screen.
True Stats explores how to incorporate those conditions into campaign reporting.
Contextual estimates are not a count of people who actually looked at an ad.