
Egypt Tourism — Madrid & Barcelona
The objective was to bring Egypt closer to travellers across two of Spain’s most dynamic cities: Madrid and Barcelona.
Explore the caseThe leaders in any category show results and leave the promises to others. So do we. Wherever a campaign was measured, we publish the number: a score, a delta, a lift. And we say plainly what was measured and what wasn’t.

The objective was to bring Egypt closer to travellers across two of Spain’s most dynamic cities: Madrid and Barcelona.
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Liu Jo wanted to strengthen its presence across key Central and Eastern European markets through a coordinated multi city campaign.
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For Liu Jo, Madrid became the stage for a fully digital urban campaign designed to build strong brand visibility in the heart of the city.
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For Natuzzi, the objective was to build a strong and widespread presence across London, reaching audiences across multiple urban environments and moments of their daily journey.
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