Coin — Rome

Coin wanted to strengthen its presence across Rome through a fully digital campaign focused on strategic urban locations. The objective was to connect brand visibility with proximity to its stores, using the city as a dynamic communication environment and adapting the message to different audience contexts.

We developed a location-driven DOOH strategy across selected urban furniture and premium bus shelters throughout Rome. Different areas were activated with different creative messages: close to Coin stores, the campaign highlighted specific offers and promotions, while other locations showcased new collections and products available in-store. By adapting the creative to the context, every touchpoint became more relevant to the audience and more connected to the store experience.