Granterre — Teneroni / Food & Beverage
The goal was to strengthen Teneroni’s visibility across Milan through a fully digital and measurable DOOH campaign, combining brand awareness with a proximity-driven approach.
The goal was to strengthen Teneroni’s visibility across Milan through a fully digital and measurable DOOH campaign, combining brand awareness with a proximity-driven approach. The strategy focused on reaching consumers in the city while creating relevant touchpoints around GDO stores where the product is available.
In collaboration with Media Italia, we built a city-wide DOOH strategy designed to give Teneroni a strong and consistent presence across Milan. The campaign combined high-visibility digital placements with proximity to selected GDO stores, activating the media in strategic time slots to maximize exposure and connect brand visibility with moments closer to purchase.
