Natuzzi — London

For Natuzzi, the objective was to build a strong and widespread presence across London, reaching audiences across multiple urban environments and moments of their daily journey. The brief called for a premium yet extensive media strategy, combining visibility in the city with high-quality touchpoints able to give the brand meaningful exposure.

We created a multi environment DOOH strategy spanning urban furniture, roadside screens, metro environments and station entrances. To extend the campaign into smaller urban spaces without compromising on quality, we also selected digital screens integrated into electric vehicle charging stations. These touchpoints offered a distinctive format and longer uninterrupted exposure, adding depth to a highly capillary presence across London.