Liu Jo / Fashion & Luxury
For Liu Jo, Madrid became the stage for a fully digital urban campaign designed to build strong brand visibility in the heart of the city.
For Liu Jo, Madrid became the stage for a fully digital urban campaign designed to build strong brand visibility in the heart of the city. The brief focused on combining high-quality media environments with the energy of Madrid’s busiest streets, creating a presence that could reflect the brand’s identity while reaching audiences throughout the day and into the night.
We selected a network of premium digital screens across Madrid’s most vibrant central areas, from Calle de Alcalá and Plaza del Carmen to Puerta del Sol and Gran Vía. The strategy combined carefully selected time slots, both day and night, with creative executions adapted to each format and moment; and the result was a digital presence built around three principles: brilliance, beauty and strategic impact.
