TipRanks / Finance
New York was the perfect stage to build awareness for TipRanks and drive visits to the platform.
New York was the perfect stage to build awareness for TipRanks and drive visits to the platform. The challenge was to find media placements that could reflect the innovative and digital nature of the brand, while reaching a highly active urban audience in one of the world’s most influential financial capitals.
We selected a network of high-resolution digital screens created from the transformation of former phone booths across New York City. Rather than replacing the urban landscape, these new digital touchpoints have become part of it, combining high visibility, modern design and strong footfall. A natural fit for TipRanks: a digital-first platform brought to life in one of the world’s most iconic cities, with a strategy designed to turn visibility into visits.
