Liu Jo / Fashion & Luxury
Liu Jo wanted to strengthen its presence across key Central and Eastern European markets through a coordinated multi city campaign.
Liu Jo wanted to strengthen its presence across key Central and Eastern European markets through a coordinated multi city campaign. The objective was to build strong brand visibility across Prague, Bratislava, Belgrade, Budapest, Zagreb and Warsaw, reaching audiences across high-quality urban environments, malls and premium large format locations.
We built a multi-market DOOH strategy combining digital and classic formats across a wide range of urban touchpoints. Creative executions were adapted to each format, while the media mix was tailored to the specific characteristics of every market and environment. Strategic time slots helped maximize visibility across premium street furniture, malls and large format screens, creating a consistent yet locally relevant presence for Liu Jo across six European cities.
