Egypt Tourism / Travel & Tourism
The objective was to bring Egypt closer to travellers across two of Spain’s most dynamic cities: Madrid and Barcelona.
The objective was to bring Egypt closer to travellers across two of Spain’s most dynamic cities: Madrid and Barcelona. The campaign aimed to create strong visibility within the metro environment, using high-impact touchpoints to capture attention and build an immersive brand experience throughout the passenger journey.
In collaboration with MFE, we transformed selected metro environments across Madrid and Barcelona into immersive touchpoints for Egypt Tourism. A mix of high impact screens, formats and creative executions was designed to work together, with visuals following passengers as they moved through the station. Rather than a single advertising placement, the campaign turned the metro journey into a continuous visual experience, building impact from one touchpoint to the next.
